Sep 25, 2019
Training Info
An efficient & effective business development strategy must be aligned and supported by emerging trends of business promotion. Influencing your target audience for desired behavioral change is getting increasingly challenging for stiff competition and a range of quality products & services. . In such competitive market, desired business growth cannot be achieved through traditional approach of business development. For instance, rational and effective use of social media today is considered as integral part of a comprehensive marketing strategy. CHRS has designed and offering this Social Media training to cater to this emerging requirement of Business Development,
This training aims to enhance the understanding of the participants on how to think strategically about leveraging the core social media tools. It will demonstrate to participants that how to create a mass awareness about their offerings under a specific business venture besides strengthening relationships with potential and existing customers/clients. It will highlight the power of using networked platforms in propagating their message to a wide range of audience which otherwise could only be achieved through enormous advertising budget. This training aims to impart participants the knowledge on methods and techniques that could enable them to boost their profitability and make progress by leaps and bounds through enhanced outreach. The training will equip them with the knowledge of social media networks in order to employ them for business promotion and development.
The Take Away for the Participants
The participants will emerge from the trainings knowing how to employ social media to promote their businesses:
- To Increase service/ product awareness
- To reach maximum number of potential clients/ customers
- To gain valuable customer insight
- To increase brand endorsement
- To run targeted adds with real me results
- To improve customer satisfaction by providing easy accessibility
- To share updates faster and for free
- To establish good Public Relations
- To increase website traffic
- To make your product/ services look attractive, useful and appealing
- To demonstrate how to create engaging content that is relevant to a specific target audience.
Who needs to attend?
This training is specially designed for business development managers, advocacy & campaign strategists, marketers, communicators, business owners, entrepreneurs and individuals that wish to promote their work and talent or looking to up skill in how to use social media effectively as a business tool.
Additional Benefits
Training packs containing the training contents, presentations and other relevant materials will be disseminated among the participants for their personal resource. . Trainees will also be awarded with the certificates of participation. Most importantly, this training will be an opportunity for entrepreneurs to interact with other individuals from or interest of their business ventures, to learn from their experiences and build connections as networking to promote their respective businesses.
Speakers
Mr. Shafqat Aziz is an experienced development practitioner and communication specialist having more than 20 years’ work experience in the development sector serving several reputed national and international organizations as a communication specialist, trainer and campaign strategist. Mr. Shafqat Aziz has done Masters in Political Science and holds a number of international and national training certificates in the fields of media, communication and advocacy & campaigning, thus, his skills around media engagement and content management prove highly valuable in any lobbying, campaigning and influencing initiative. His subjects of interest and expertise include Climate Change & Adaptation, Environment, SDGs, Food Security, Women Rights & Empowerment, Gender Equity, campaigning and networking.
Besides this, he has served at key positions in various organizations including Oxfam in Pakistan, SDPI, Center for Civic Education (CCE), Forum of Federations International, Communication Research Strategies (CRS) and Peace & Development Foundation etc.
Lawyer by profession and Human Resource Expert by interest and experience he has intensive of working with prestigious national and international organizations. He has been working for more than Eighteen years in the field of Rule of Law, Human Rights and Capacity building of Human Resources and policy/law reforms. His experience encompasses a range of areas in the designing and conducting evaluation surveys, developing legal aid provisions, defining legal aid structures, political reforms and integration/development of social sector. During all these years he has been engaged in different projects funded by multilateral and bilateral donors, the most promising ones like ILO, UNDP, EU, and CIDA. While working at RSPN-Pakistan, he has close interaction with Government functionaries such as Ministry of Law, Justice & Human Rights, and Planning &Development. He holds ability an energetic, team-focused and result-oriented individual, innate skills and ameliorating the highest standards of organization particularly in the fields of legal aid, human resource management, training and development. His Core Competencies includes Devising legal reforms, Human Rights, Advocacy and Governance, Rule of Law, Designing Policy Manuals, Team supervision and monitoring, Management and Negotiation, Training Design & Delivery.